What I have learned from the case study

The case study this week was interesting because different subjects were covered, such as the best way to do marketing on Facebook, a lot of statistics to learn when it's the best time to post or to send emails depending on your time zone, and the social media strategy of Zappos. My favorite article was "The science of social timing part 1 : Social Networks" because I feel closer to the universe of social media than email or blogs.

The top 3 of the most important lessons learned from the case study are : 

1- I knew that you can target on Facebook with whatever you want : age, location, interest, but I didn't know that you could target with e-mail address specific people. I find this important because it means that if you have a data base with a lot of people in it, you can use it for ads. Those people might be more interested and susceptible to buy your product or service than others.

2- I learned the best kind of promotion by time of day concerning e-mails. It's interesting to see how people's interest evolve during the day. This must be taken in account when emails are sent. Indeed, if you know that your target market will not read emails from 10am to noon, then change your timing.

3- The last thing I have learned during this case study is that when you incresead the number of post per day, the number of unique views increase as well. It sounds logical but it is not something that I have think about before. However, posting many times a day can be time consuming and boring for readers. Maybe it's good to start with posting a lot to reach a good number of unique views and then reducing the number of posts.